The hype around Boba and matcha is not new, but their increasing appeal in India has even compelled the 13-decade-old Wagh ...

We consulted an expert about how to buy the best matcha, from ceremonial-grade blends to everyday favorites, so you can enjoy ...

Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

Fellow, the beloved coffee gear brand, has just dropped a new set — but this time, geared towards the everyday tea drinker.

Matcha tea offers many health benefits, but it isn’t suitable for everyone. Here are the 7 types of people who should avoid drinking matcha and why it could do more harm than good for them.

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on quality, branding, and consumer education to make matcha more mainstream ...

Since the COVID-19 pandemic and the heightened health consciousness it brought with it, matcha green tea has caught the ...

Matcha is enjoying a renewed boom in Indonesia in 2025, driven by social media trends, specialty cafés and matcha-infused ...

I'll be honest with you. I don't love the taste of matcha. I do, however, greatly appreciate its effects on my body after a ...

A global shortage fed by a big uptake by Gen Z has pushed the price of 100 grams of matcha from $26 to $46 within a year.

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...