A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in a few local stores. That day I ...

Adding color is one of the easiest ways to modernize your interior design or marketing. For example, you can incorporate the colors of the year. This will pique your customers’ interest, both in ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

A careful curation of colors in the workplace environment is proven to improve mood and productivity. And color psychology is just as powerful a tool for marketers. The Institute for Color Research ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Color Marketing Group, the leading international association of color design professionals, introduced the organizations' forecasted Key Colors at the 2021 Virtual Summit in early November. Color ...