Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Here's proof that the Internet is still the wild frontier: The other day a young someone sent me a link for the coolest fashion blog ever. I had to agree that it was pretty remarkable. The author was ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

Men are having a collective fashion identity crisis–and it’s a result of bad marketing. Companies that help men understand fashion and how to wear clothes, in a cost-effective way, will reap many ...

In the dynamic world of the apparel industry, consumer trends and market demands shift with increasing velocity and constantcy. Due to this alone, the need for a robust marketing and sales ...

Amidst a surfeit of young, emerging, female would-be entrepreneurs marketing fashion across Guyana, a handful appear to strive to be different, their advertising ‘pitch’ seemingly reflecting an ...

Opinions expressed by Entrepreneur contributors are their own. Fashion is one of the most cutthroat industries. Famous fashion brands compete not only with each other but with smaller and younger ...