STAMFORD, Conn.--(BUSINESS WIRE)--Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020, according to Gartner, Inc. In the annual ...

In 2026, the marketers who win won’t be the ones with the most sophisticated attribution model, although it helps. They’ll be ...

Virtually every marketer has experienced scrutiny about their marketing spend at one point or another, and this scrutiny will likely only intensify as we head into 2024. For the last year or so, ...

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Despite a stubbornly challenging economic ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...

Gartner’s annual CMO Spend Survey reveals that after several years of steady decline, marketing budgets have now stabilised. CMOs facing ongoing fiscal challenges are placing their bets on paid media ...

Master your marketing budget in 2024 with these expert tips. Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the ...

Legal marketing is a billion-dollar industry—and now, more than ever before, firms are focusing their efforts on digital marketing. No matter what marketing strategy a law firm chooses, however, the ...

Throughout 2020, as the Covid-19 crisis jolted businesses across the globe, the majority of brands experienced budget cuts, with some cuts going well above 15% of the total marketing budget. Data from ...

When it comes to allocating your marketing budget, it’s important to consider the various channels available and how they can be used to reach your target audience. Here are some tips for how to split ...

Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag ...