Best Buy, a Criteo client since 2015, began testing the platform in the first half of 2022, along with media agency rollup GroupM. The retailer launched its own network, Best Buy Ads, in January.

Dive Insight: Best Buy is vying to combat lackluster tech sales with a brand refresh that arrives in time for the back-to-school shopping season, which is again expected to be a rough period for tech ...

Dive Insight: Best Buy's launch of an in-house media company sees the electronics retailer formalizing its ad offerings amid a surge in retail media advertising, which eMarketer forecasts will grow 31 ...

Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network. This week the ...

UK-founded creative consulting startup BeenThereDoneThat on Tuesday said it has raised a $7 million Series A round, funding it plans to use to expand its team and launch into a new vertical.