As Cosmo ’s beauty director, I wear a lot of hats—but the most important hat of all is testing and reviewing every new makeup, skincare, haircare, and fragrance launch that enters our beauty closet.

Sravya Adusumilli launched Mango People in 2020 with $10,000 in savings. She nearly shut it down in 2025. But now, her ...

In 2025, our HuffPost shopping reporters charged forth to uncover, test and dissect a record number of goods. Just as in ...

We're starting off 2026 with healthy hair and skin, plus a gorgeous glow, thanks to launches from e.l.f. Cosmetics, Laneige ...

Celebrity makeup artist Nina Park’s softly sculpted, French-girl beauty look is set to define 2026. Here’s how to recreate it ...

In the busy world of new makeup launches and ever-changing, seasonal beauty trends, keeping your cosmetics current takes research. The quest for your next “holy grail” cosmetic can feel like a long ...

Black Friday is right around the corner people. A.k.a, the biggest time of year to secure unreal discounts across all things beauty, making it the perfect opportunity to start your Christmas shopping ...

“Consumer trust is the ultimate currency. Brands with a compelling value proposition and combination of transparency, science-backed claims and authentic engagement will outperform over the long run,” ...

From fresh haircut ideas to bold makeup looks, here are the beauty trends the experts are predicting for 2025 Karli Bendlin is the Director of Content Strategy at PEOPLE. She has over nine years of ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

Looking around the light, well-appointed salon at 210 Valley Street, Mankato, it is easy to believe Staci Lowe, owner of Permanent Cosmetics and Salon by Staci. Lowe has been in the beauty business ...