Despite the controversy, Rini isn’t far off from what we did when we were little—just with better ingredients and clearer ...

As a parent, you know that when your kids hit a certain age, they like to grab your stuff. Our teens like to snatch our clothes, our makeup, skincare; you name it. In fact, so many moms on TikTok have ...

In a moment that was branded everything from “gross” to “grifting”, Shay Mitchell launched a skincare brand specifically for kids.

(CNN) — Applying makeup is a powerful ritual, deeply ingrained into our souls. Many little girls (or boys) have a story about the first time they dared to swipe their mother’s red lipstick across ...

Dear Eric: While volunteering at my children’s school another mother asked me, “Why do you wear makeup?” She followed that rude question with, “I think it sends the wrong message.” I was completely ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. As a parent, you know that when your kids hit a certain age, ...