Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

New Haven, Conn. (WTNH) – The Connecticut Fund for the Environment and its bi-state program Save the Sound will be moving their headquarters to accommodate a growing staff and has also adopted a new ...

The new iteration of the Sonos branding features a logo image that, due to a clever use of a moiré pattern, appears to show soundwaves rippling from the logo when the image is moved up and down (you ...

Between HBO Max, Apple TV+, Disney+, and a yet-unnamed NBCUniversal streaming network, many of the entities set to battle in the great streaming wars to come don’t actually exist yet. This means all ...