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This Is Jaguar's New Logo
The new wordmark is a mix of upper- and lower-case letters. Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up ...
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Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla's Elon Musk, were quick to pounce.
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Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
It included a new typeface for its logo, a redesigned leaping-jaguar mark, and a colorful promotional video that featured high-fashion models — and no cars. The rebrand comes as Jaguar prepares ...
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Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.
In particular, a promotional video Jag unveiled as part of the campaign — which also included an updated typeface for Jaguar's iconic logo, a redesigned leaping-jaguar mark, and a new creative ...