Iconic Italian coffee brand Lavazza has launched a vibrant new look for its coffee packaging. The new “Dolcevita packaging” draws inspiration from the vibrant essence of the Italian “La Dolce Vita.” ...
Lavazza is reportedly weighing up joining forces with fellow family-owned coffee group Dallmayr. According to Italian dairy Corriere della Sera, Lavazza is exploring a deal that would see its owners ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Artificial intelligence (AI) has remained at the top of the ...
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