From the Met Gala to the Net Gala? Well, not quite, but either way, Novak Djokovic is the King of the Court in Lacoste’s newest campaign. Starring in “Play With Icons”, the 24-time major champion was ...

As the U.S. Open heats up, tennis’s biggest stars are dressed a little differently. Lacoste is temporarily replacing its trademark crocodile logo with a goat, as brand spokesperson Novak Djokovic ...

It's easy to tell when Novak Djokovic walks into a room. Phones are immediately raised, heads snapping to the entrance of the room as people move to the side. Conversations cease as whispers of "he's ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste brand ambassador for years. In an unprecedented move, Lacoste is removing the ...

If anybody needed any more evidence that Novak Djokovic was the GOAT, the tennis icon certainly got the backing of Lacoste in that debate. The brand made an unprecedented move in its history, ...

NEW YORK — It’s the eve of the US Open, and players have been busy on and off the court. From Fifth Avenue to Flushing Meadows, deals are made and contracts are being signed before the first ball is ...