Lacoste has refreshed its visual identity, reintroducing more pronounced serif letterforms in its logo and paying homage to ...

Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has evolved its Web3 loyalty program ...

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Lacoste announced another virtual store powered by Emperia featuring its summer collection on Wednesday, according to details sent to Retail Dive. The store is accessible on the brand’s website.

Lacoste is rooted in tennis, but throughout its 85-year history, the brand has steadily relied on collaborations to court fans away from the court. In roughly the last decade, though, it has ...

Novak Djokovic debuted a peachy Lacoste outfit for the 2026 French Open, and fans can already buy it online.

The world of gaming is proving increasingly attractive to fashion and beauty brands appealing to a Gen-Z audience. Following a collaboration with Minecraft in 2022 and two gamified virtual stores ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Lacoste is taking its Web3 efforts a step further with the launch of a new NFT that rewards holders for brand ...

YELLOW TURNS GREEN: This summer Lacoste‘s green hue is taking over Selfridges. The French luxury sports brand will place itself on the second floor atrium and transform the Alto by San Carlo rooftop ...

This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, sign up here. Louise Trotter is stepping down as creative director of Lacoste to pursue other ...