“Dear Dictionary Gatekeepers, here is a 2023 pound jar of Kraft Real Mayo, aka the Moist Maker, aka the Moistiest,” the label on the oversized jar reads.

Kraft Real Mayo is thrusting “moist” into the spotlight with a campaign that vies to secure Merriam-Webster’s Word of the Year. The dictionary publisher’s annual selection, a tradition that started in ...

The words “real moist” are front and center on the jar. The 6-foot-4 jar was placed by none other than Kraft Real Mayo, a branch of the company known for its macaroni and cheese meals.

“Kraft Real Mayo has such a devoted fanbase of mayo lovers, and we want to embolden them to help us change the perception by searching the word ‘moist’ online so many times that it’s ...

Kraft Real Mayo is promoting the light-hearted campaign ahead of National Lover’s Day on April 23 with videos on TikTok and Instagram espousing how mayo can grow one’s romantic appeal. It is also ...

"Kraft Real Mayo is proof -everything is better 'Moist.' Sadly, the internet hasn't always agreed. That's why we're hacking the Word of the Year competition by searching 'Moist' as many times as ...

“Kraft Real Mayo and Juicy Couture are both synonymous with being champions of those who revel in their individuality and are unafraid to stand up for what they love, making this partnership a ...

Here is a 2023 pound jar of Kraft Real Mayo asa the Moist Maker, aka the Moistiest. For years, we’ve watched “moist” be degraded by the internet… the media deeming it “universally” hated.

Kraft Real Mayo is thrusting “moist” into the spotlight with a campaign that vies to secure Merriam-Webster’s Word of the Year. The dictionary publisher’s annual selection, ...

SPRINGFIELD, Mass. — The word "moist" could be Merriam-Webster's next Word of the Year after Kraft Real Mayo delivered a giant jar of mayonnaise to its headquarters in Springfield, Massachusetts ...

SPRINGFIELD, Mass. — The word "moist" could be Merriam-Webster's next Word of the Year after Kraft Real Mayo delivered a giant jar of mayonnaise to its headquarters in Springfield, Massachusetts ...