With every Google search now, first comes the AI summaries. Then, the wall of SEO paste: Rehashed Reddit threads, blogs that ...

Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.

Per Google, the company holds lightning-fast “ad auctions” for each Google search to decide which ads will appear for a specific query and in which order.

Study: 15% of All Google Search Terms Are Made Up of Just 148 Keywords New findings reveal fascinating insight into Google searcher behavior, with traffic getting harder to win for businesses.