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The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...
Daily Express US on MSN5mon
Nike faces backlash for 'not supporting' female athletes over trans inclusion in sport
The ad ends with the athletes repeatedly asking Nike, "Will you stand up for me? Will you just do it?"-a play on Nike's ...