Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

The latest episode from the TV Kids Festivals podcast is now available: Mattel’s Josh Silverman. In this installment, the executive VP and chief franchise officer discusses the toy giant’s ...

Kicking off the keynote lineup at the TV Kids Festival today, Josh Silverman, executive VP and chief franchise officer at Mattel, talked about what is driving the toy giant’s IP content strategy.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Rabbie Ke As the crowds awaited the start of the symphony, Josh Silverman, Mattel’s global head of consumer products and chief franchise officer, noticed more than one family playing a classic ...

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at the Hollywood Bowl. After shattering global attendance records ...