Skidding Makeover for the Ages The iconic Jaguar, once a symbol of British automotive luxury, has taken a detour so sharp ...

Brand storytelling is critical to the luxury strategy with the brand’s legacy, myth and symbolism essential elements of a brand’s story. Jaguar effectively jettisoned its mythic symbol on the ...

Jaguars were worshipped as gods by the Olmec, the Maya, the Aztec, and the Inca, who carved jaguar effigies into their temples, their thrones, their pot handles, the spoons they made from llama bones.

The F-Type R75 stands as an enduring symbol of Jaguar's past and an ode to the beauty of combustion. Driving it is a profoundly emotional experience, as each blip of the throttle and each surge of ...

the Jaguar symbol is redesigned and placed on a gold plate next to the front left wheel. Joseph Stauble, a Jaguar representative, confirmed the leaked photos but did not confirm their accuracy ...