Jaguar is preparing for a total reset ... we can't help but notice that the leaper now looks a lot like the logo used by sports equipment brand Slazenger. Add CarBuzz to your Google News feed.

Jaguar, the 90-year-old sports car brand operated under parent ... To make the change, the brand is scrapping its iconic jaguar logo. At a recent press briefing from its headquarters in England ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...