the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

For years, brands have leaned into a fleet of masculine, angular, chiselled logos–designs that wouldn’t look out of place on a men's razor brand. Enter Jaguar's in-house design team.

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

It launched a new logo with a simplified font to carry ... This is the most moronic design element of the Jaguar Type 00. Worst still, useless rear windows are not an original issue in the car ...

with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a new concept car that will show Jaguar’s new design direction as it moves to a ...

British car brand Jaguar unveiled a new logo and wordmark as part of the ... deeper into the major stories shaping architecture and design. News from Dezeen Events Guide, a listings guide covering ...