Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

Jaguar will introduce a completely new design language where new cars will look "as though they were carved from a single block," according to Managing Director Rawdon Glover. These new logos will ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a new concept car that will show Jaguar’s new design direction as it moves to a ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

It launched a new logo with a simplified font to carry ... Perhaps it's time to bring it to the mainstream. And we know Jaguar could've done the electric car thing earlier. It could've milked ...

British car brand Jaguar unveiled a new logo and wordmark as part of the company's shift away from making petrol-powered cars towards electric only. The new branding centres around an uppercase J ...