Jaguar will introduce a completely new design language where new cars will look "as though they were carved from a single block," according to Managing Director Rawdon Glover. These new logos will ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. Car and Driver ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...

Jaguar is set to debut its new EV in 2025 after it spent this year whipping up a storm of controversy over a rebrand. Will it all have been worth it?

Jaguar recently revealed its new EV direction, much to the chagrin of its consumer base. It launched a new logo with a simplified font to carry with an insistence to “move away from traditional ...

The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...

Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. Car and Driver reports that the ...