Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

TOKYO/TEL AVIV/BOGOTA – In Tokyo’s upscale Ginza shopping district, around the corner from the sparkling storefronts of Tiffany & Co and Cartier, shoppers searching for a new device called iQOS can ...

Regulators from the Food and Drug Administration on Wednesday will consider a potentially safer alternative to cigarettes. Philip Morris International, the maker of Marlboro and other top brands, ...

TOKYO/NEUCHATEL, Switzerland – The U.S. Food and Drug Administration is weighing whether to approve a potentially path-breaking smoking device by Philip Morris International Inc. With a decision ...

As vapes get an even shadier rep — with more than 1,000 cases of severe lung disease apparently linked to the products, at the Center for Disease Control’s latest count — Altria has introduced Iqos, a ...

NEUCHATEL, SWITZERLAND – IQOS, Philip Morris International’s heated tobacco product, has outpaced Marlboro’s global net revenue and is now the company’s top brand, nearly a decade after its launch in ...

This article is in collaboration with IQOS. IQOS heats tobacco instead of burning it. It offers real tobacco taste and cigarette-like satisfaction but without the ash, cigarette smoke and smell. IQOS ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--PMI U.S. today announced the introduction of its IQOS heated tobacco system in the greater Fort Lauderdale area. The “Be the First” pilot program will give Fort ...

iQOS has witnessed phenomenal growth in Japan since it was first launched, with its market share steadily climbing. During FY 2015, the iQOS launch was expanded in Japan to reach 60% of the adult ...