Adam Mosseri, head of Instagram, took the stand during the FTC v. Meta antitrust trial.

The photo sharing platform is testing a program that will enable creators to earn $100 for every new user who they bring to Instagram.

Instagram is offering some US-based creators as much as $20,000 to bring new users and traffic to its app, in a fresh bid to fend off competition from TikTok and YouTube. The Meta-owned platform has ...

Once creators started posting on the platform, though, Instagram took that incentive away. At a creator and press event at Meta on Friday, Oct. 6, Instagram head Adam Mosseri opened it up for ...

Instagram creator Courtney Canfield, who runs an Instagram page with over 36,000 followers for her dog Rambo, told BI that she was offered the second option and could be compensated based on the ...

Cash incentives, new tools ... rolled out new tools and platform updates aimed at making Facebook and Instagram more creator-friendly. This included: These changes were designed to make the ...

Read more about how how Barclay makes money as a nano influencer and the media kit she uses Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels.

Reels Play Bonus program: Meta will open the Reels Play Bonus incentive to a larger ... Zuckerberg announced that Instagram will test a creator marketplace where brands and creators can connect ...