Practical mobile app marketing strategies for early stage apps to boost acquisition, improve retention, and measure ...

The talent-management agency Dulcedo Group acquired the influencer-marketing app Node in a July cash-and-equity deal that valued the company at around $13 million, Node's cofounders told Business ...

If you ask an individual, `Do you trust people or ads more?`, the answer would be obvious. 83% of Gen Z, 80% of Millennials and even 67% of Gen X have said they trust influencers` recommendations.

NEW YORK, March 05, 2018 (GLOBE NEWSWIRE) -- Horizon Media, a global leader in data, media and marketing insights, announced today that it has partnered with Tempo, a Software-as-a-Service (SaaS) ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. When I started my career, ...

Threads is the newest app to take social media by storm. With over 150 million downloads, brands and marketers alike are eyeing the platform. Insider spoke with influencer marketing experts and ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

As we inch closer to 2024, the influencer marketing landscape is brimming with potential for significant shifts and innovations. Influencer marketing is an industry that’s always on the move, and ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Across the globe, over 5 billion people actively use some form of social media, making it one of the best options to reach new audiences and engage with existing customers. While companies can run ads ...