Prior to the arrival of IGTV, brands and businesses utilized Instagram Stories as a way to upload multiple short video clips to their profiles. While Instagram Stories has been a huge success, ...

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool. It offers a way for you to connect with your audience, grow ...

Instagram announced its new long-form video app on Wednesday, which is a new way for influencers, celebrities, and anyone with an Instagram account to publish videos for their followers. IGTV is ...

Instagram surpassed 1 billion users last year, and the milestone marked big changes for the platform. Chief among them was the introduction of Instagram TV (IGTV), a long-form video content service ...

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...