The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. The one constant in ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? At the very least, please tell me you have it running on your site… Please? Here’s the thing — as we’ve talked ...

Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform. Google rethought its analytics foundation in its Google Analytics 4 ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: ...

Google Analytics 4 (GA4) is rolling out in a rush, and if you’re reading this guide, you might be having a tough time figuring out how it works. One area that might be causing you confusion is ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...