Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Netflix is experimenting with AI-powered advertising that mirrors the visual tone and storytelling style of its original content. For brands, this offering presents a new frontier: less intrusive, ...

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to ...

Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google hasn’t ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

Earlier this week, Google announced that it had begun using so-called behavioral targeting, meaning that it tracks your interests, stores that information in a cookie, then sends you ads based on your ...