The key is blending data and digital tools with a personal touch. The future of market segmentation is its ability to fuel personalization. By designing products, services and experiences tailored to ...

Infiniti Research has announced the completion of their recent article on 4 common retail market segmentation mistakes that you might be making.

Infiniti Research has announced the completion of its latest success story on market segmentation analysis.

When identifying market segments, businesses tend to look at demographic and geographic identification only.

Identifying underserved market segments with Ethena and Homebrew Wednesday, August 17 at 11:30am PT / 2:30pm ET No one likes compliance training, but Ethena aims to improve the experience for ...

Join Ethena’s CEO Roxanne Petraeus and Homebrew’s Hunter Walk on this TechCrunch Live event to hear the strategies used to tackle and grow in underserved market segments.