There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Add Yahoo as a preferred source to see more of our stories on Google. When chatting with the experts, they explained contrast makeup theory as finding a balance between your facial features, colors ...

"You're not ugly, you're just not doing your makeup based on your contrast level," the most recent viral sound on TikTok tells me as soon as I open the app – bleary-eyed and half asleep at 1am. The ...

As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to ...

If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...