Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

Winning flavor was selected via the East Meets West Flavor Challenge. In April, Morinaga America Inc., maker of Hi-Chew candy, launched the "East Meets West Flavor Challenge," inviting Hi-Chew fans to ...

Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...

Fortnite is an expansive original world that invites players to be creative, resourceful and collaborative, combining building skills and destructible environments with intense PvP combat. In Fortnite ...

HI-CHEW is back in Fortnite Creative islands for a third consecutive year, bringing bold flavors and playful competition to the gaming world. The candy brand’s latest in-game activation, powered by ...

IRVINE, Calif., March 12, 2018 /PRNewswire/ -- Today, Morinaga America, Inc., manufacturer and distributor of the popular soft candy HI-CHEW™, has launched an East Meets WestFlavor Challenge. The ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Morinaga & Company's Hi-Chew fruit candy has been a staple in ...

From plush bags, bucket hats, to collectible pins and more — available now exclusively on TikTok Shop, while supplies last! IRVINE, Calif., Sept. 18, 2025 /PRNewswire/ -- HI-CHEW ®, the immensely ...

Biting into a Hi-Chew candy is an experience. As someone who loves all candies, believe me when I tell you Hi-Chew is in a league of its own when it comes to chewy candy, thanks to a special sugar ...