The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

The former “SNL” star makes a surprise appearance in Gordon Ramsay’s first-ever Super Bowl commercial for his kitchenware brand HexClad, and we hear his ad-libbing had the crew cracking up.

LOS ANGELES, Feb. 1, 2025 /PRNewswire/ -- HexClad, the most innovative kitchenware brand in the world, today unveiled "Unidentified Frying Object", its first-ever Super Bowl commercial that will ...

celebrity chef Ramsay arrives at Area 51 and is tasked with cooking for a new alien species using HexClad cookware. At that point, he meets Davidson, who is introduced as the alien ambassador. AD ...

HexClad put out their first ever Super Bowl commercial this year starring Pete Davidson, Gordon Ramsay and a cast of adorable, animated aliens (Fox is an investor in HexClad). To celebrate, the ...

HexClad boasts Easter eggs, celeb and foodie jabs, and cross-generational comedy in an out-of-this-world movie-style commercial.

The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...