Our objectives were unlike those of any typical campaign. The pandemic lockdowns had put the on-trade under enormous strain, jeopardizing bars' survival and slashing Heineken's profits. Given their ...

With all the cards on the table, they must choose whether or not to stick around and drink a beer with the person ... in the face of riot cops. Heineken's ad was the work of agency Publicis ...

Heineken also entered into a collaboration with mobile shopping app Ibotta, ensuring that its mobile ads were front-and-center for consumers looking for rebates on their grocery shopping. ?We were ...