The Lego brick might be the most popular toy in the world. It’s hard to imagine that when the Lego Group, founded by Ole Kirk Kristiansen, first started making toys in 1932, there were no plastic ...
This summer, The LEGO Group launched its PLAY Pavilion installation at the Serpentine Gallery, London. The colorful space, designed by iconic architect Sir Peter Cook, featured a two-month-long ...
The structure invites visitors of all ages to explore play as a spatial and creative experience. It incorporates LEGO bricks into the design and creates an immersive environment shaped by color, form, ...
Lego Superpower Studios gallery in Paris. Image courtesy Lego. Lego stores around the world are creating interactive experiences showcasing the power of play — from a playable library in China to a ...
The Lego Group CEO Niels B. Christiansen Courtesy The Lego Group Brick by brick, Lego keeps building itself up. Powered in part by ever-evolving brand partnerships (Bluey, Nike, Formula 1, and Star ...
The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...
The LEGO Group has brought its 'Botanical garden' collection to life in Kuala Lumpur with the launch of Asia’s first LEGO Botanical Glasshouse at Pavilion Kuala Lumpur. Open from 15 to 26 October, the ...
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The Lego Group
Brick by brick, Lego keeps building itself up. Powered in part by ever-evolving brand partnerships (Bluey, Nike, Formula 1, and Star Wars, to name a few), the 93-year-old Danish toymaker offered its ...
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