Pippa So, happiness means different things to different people, but what’s for sure is that most people would like to be happy. And the small Himalayan kingdom of Bhutan has taken this to a new level with the idea of Gross National Happiness, or GNH.

Happiness is hard or maybe even impossible to truly measure. Yet every year, researchers try to do it anyway. The World Happiness Report, an annual ranking that crunches vast amounts of Gallup polling data,

Finland is named the happiest country in the world for the eighth year in a row, according to the World Happiness Report 2025 published Thursday. Other Nordic countries are also once again at the top of the happiness rankings in the annual report published by the Wellbeing Research Centre at the University of Oxford.