Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...

Its commitment to bring smarter optimization and greater transparency to AI-powered campaigns was a theme for Google in 2025, and has now become a reality, according to the company.

Google’s AI Max now lets you guide AI-generated ad copy worldwide with custom text rules to keep messaging on-brand.

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really ...

Similarweb data analyzed by SEO consultant Aleyda Solis tracked click distribution and AIO presence across four US verticals. Text ads gained 7 to 13 percentage points of click share across all four ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...