Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is ...

In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? At the very least, please tell me you have it running on your site… Please? Here’s the thing — as we’ve talked ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version ...

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Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google Search Console Insights, the cute analytics that joins Search Console and Google Analytics with a goal of making it easy to understand your content's performance, now works with sites that only ...

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...