Add Yahoo as a preferred source to see more of our stories on Google. Now that you know what it is, you’re probably wondering where to get it and if it’ll even come in time for the holiday. Well, ...

Fear of God is debuting its largest Essentials collection to date for the holiday season. The Los Angeles-based brand helmed by designer Jerry Lorenzo on Wednesday will unveil its latest Essentials ...

Love or hate it, basketball fans cannot ignore the partnership between adidas and Fear of God. The two teammates consistently push the envelope for basketball style. In addition to wild new uniforms ...

Update: After surfacing last month we now have official release details regarding the “Putty Beige” colorways of the Fear of God Athletics II Basketball Lo and Hi. Equipped with court-ready specs that ...

Fear of God has recruited Bastien Daguzan as its new chief executive officer, effective immediately, WWD has learned. The Frenchman is probably best known for his recent stint as CEO of Jacquemus, ...

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation about the future of basketball and the ever-evolving sneaker industry. In ...

Fear Of God has launched a multiyear partnership with the NBA and WNBA. Today, a collection was revealed to showcase the brand’s level of commitment to the two critical leagues. This news marks an ...

The collection titled “Opening Season” is the first full line from the brand’s new Athletics branch. Backed by Adidas, the pieces remain minimalist in elevated ways like hooded vests, tank tops with ...

The Fear of God line is expanding with new basketball shoes. As of Saturday, March 8, at 10 a.m. ET, the Fear of God Athletics II BASKETBALL shoes are available to order for $180 a pair. These ...

For those who love to combine fashion and fandom, Fanatics' newest NBA “Fear of God” clothing release is exactly what you need. The NBA x Essentials collaboration is selling high quality hoodies, ...

Update: Earlier this year, we caught a glance at the Fear of God Athletics 1 in a “Black Toe” colorway. Now, it’s been properly unveiled alongside two other styles for the brand’s early August launch.