Rob Amezcua is CRO at Forescout Technologies with over 28 years of proven success in cybersecurity sales and complex deal negotiation. After nearly 30 years in cybersecurity sales, I’ve seen this ...
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How to Get Customers to Read Your Emails, According to Founders With Shockingly High Open Rates
Winx, Viv, and Bird&Be have email open rates of 75 percent, 70 percent, and 69 percent respectively. There’s a reason Substack and Beehiiv are so hot right now: Email is a powerful tool. Billions of ...
As a leader whose company serves other businesses, sometimes you find yourself in a tricky situation when trying to make a sale or close a deal. Your current or prospective customer doesn’t want to ...
Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...
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