The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

SuperAwesome expands its kid-safe tech stack with Starglow Media's audio network. See how brands can now safely reach ...

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

S. Korea's internet-only banks are stepping up efforts to attract Generation Alpha customers as more families send Lunar New ...

Lingokids has many more beloved characters coming to the platform in 2026.

Growing up in the ’90s taught kids patience, creativity, and how to handle boredom without constant screens. ’90s kids ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

You’ve heard of Gen X, Gen Z, and Millennials, but a new generation will soon reach early adulthood, and a new study by data analytics company Numerator estimates that the cohort is worth more than ...