With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...
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The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...
As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes ...
Instead of using the Google Tag Manager or global site tag code for cookie expiration or settings, you can now update them in GA4. Google announced last week that if you want to make changes to the ...
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