An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up ...

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning.

Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.