Microsoft is testing showing text attributes that can say things like "Free Shipping on Qualified Orders" with an icon next to the search ads on Bing Search. This is not just the CTA buttons that ...

Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...

Microsoft has started running a new ad on Bing that compares Microsoft Edge with Google Chrome. When users search "Chrome" on Bing, the results page displays a promotional banner spotlighting Edge as ...

The experience of finding answers on the new Bing Chat powered by AI will now include ads. Microsoft says ads will be variable in nature, so different users could see different types of ads. The ...

Microsoft’s AI-enabled Bing search is making waves for all the wrong reasons. In early tests, the new Bing produced unhinged results that ranged from an aggressive know-it-all who’s constantly wrong ...

For years Paula Thompson, vice president of client strategy at the US digital ad agency Optimal, has been helping Plunge sell baths to soak in chilling water by buying ads on Google search and ...

Bing Chat, like other big tech products, makes some money from advertising. It’s not necessarily a bad thing, and most of us are pretty used to the practice at this point. But just as with search ...

Feb 17 (Reuters) - Microsoft (MSFT.O), opens new tab has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial ...