When Lorenzo started FoG, he wanted to create luxury streetwear that spoke to his unique perspective and experience. He ...

Since launching the label in 2013, Fear of God’s founder and designer, Jerry Lorenzo, has taken the fashion world by storm. With a 1990s-inspired vibe, FOG exudes a cool masculinity that’s not found ...

Just last year, Fear of God and adidas announced their long-term partnership centered around two main pillars. FoG founder Jerry Lorenzo is expected to head up adidas Basketball’s global creative and ...

Fear of God Athletics has arrived, marking the completion of the brand architecture for the Jerry Lorenzo-founded label. As longtime followers will note, this year marks the 10th anniversary of Fear ...

After establishing a long-term partnership with Adidas last year, Jerry Lorenzo is giving us a taste of what’s to come from the collaboration. At a recent Los Angeles Lakers game, the Fear of God ...

Right before 2020 concluded, Jerry Lorenzo announced that he was going to discontinue his short-lived partnership with Nike and take his talents to the adidas family. The Fear of God founder has plans ...

The Hollywood Bowl, a soundtrack mashup of Nina Simone & C-Murder, live performances by Sampha and Pusha T, and a splashy fireworks show — this sounds like the makings of a stellar music festival.

Since launching Fear of God in 2013, Jerry Lorenzo has shaped one of the fastest growing fashion houses in the US by doing things differently. His first seven mainline collections, and the most recent ...

Fear of God founder and designer Jerry Lorenzo learned Friday morning via Adidas that the Indiana men’s and women’s basketball programs have opted not to wear their previously planned Fear of God ...