On Tuesday, Chinese cosmetics brand Florasis, through its official Weibo account, expressed feeling “apprehensive and overwhelmed.” This sudden attention stemmed largely from the actions of China’s ...

A Chinese social media influencer who told a viewer to work harder to be able to afford an $11 eyebrow pencil has issued a groveling apology and is now facing the wrath of Chinese state media. Li ...

Chinese make-up brand Florasis’ co-founder Freeman shares how it rode on the Chinese-ness trend to disrupt the market amid stiff competition and become an internet hit virtually overnight. The ...

Florasis apologizes over eyebrow pencil controversy a week after Li Jiaqi’s apology Credit: Florasis Florasis, a Hangzhou-based makeup brand, has found itself embroiled in another controversy. This ...