This is the least important part of Fitbit’s absorption into Google — seriously, where is the dark theme — but I hope its logo and brand identity survives. I’m specifically referring to the arrow logo ...

Google is retiring the “Fitbit by Google” branding in favor of “Google Fitbit.” The dotted Fitbit logo is also no longer appended with the brand name. Google is wholly taking over the Fitbit branding ...

Fitbit has had a number of back-to-back announcements and changes in recent weeks. I don’t think it was particularly planned to be that away, but the flurry of activity is more promising than not. It ...

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