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Let’s face it, the world of fitness trackers has plateaued. Most people who want a fitness tracker already have one, and more than a few of us have old trackers shoved away in a drawer, useless ...

Fitbit and fitband. Same thing apparently. Just ask any average Joe or Joanne. Fitbit were the first to do the fitband thing well and have since continued to make high quality wearable fitness ...

Fitbit has eight different fitness trackers on the market right now. And while the company’s financials are downright troubling, it’s still shipping more product than every other wearable company.

Fitbit has unveiled a new wearable innovation called the Alta HR, which it claims is the “world’s slimmest fitness wristband with continuous heart-rate monitoring”. The news confirms previous rumours ...

Prettier than its predecessors with a litany of interchangeable bands. Automatically recognizes and logs activity when you're walking, running, or biking. Battery lasts a full week between charges.