There have been numerous news stories about the impending death of U.S. guitar business. Not without some reason. The instrument long ago lost its central role in pop music. Iconic brand Gibson is in ...
The Indonesian-made model breaks new ground for Fender affordability and is sure to put the Acoustasonic into the hands of more players than ever when it starts shipping in April ...
Here's more about Fender, which produces the Stratocaster, the Telecaster, and a broad range of other models through these ...
Fueled by increased product demand, Fender Musical Instruments Corp. is expanding its operations in Corona with a new facility that will add another 100,000 square feet of space. The storied company ...
Fender’s curvy Stratocasters, Telecasters and Jazz Basses have been must-have features of guitar shop walls for decades. Music retailers, including mom-and-pop shops and big national chains such as ...
The first guitar to emerge from Fender’s Corona, California Custom Shop is the Altadena Telecaster. Its body is carved from ...
With 16 million new players in the last two years in America alone, Fender Musical Instruments Corporation (FMIC) continues to grow its portfolio of products to serve the influx of beginners, ...
“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...
The Rock Band games will continue to feature Fender musical instruments, thanks to an extension of the deal between Fender and Rock Band developer Harmonix, the companies announced today. Fender ...
Don Randall, the dynamic sales and marketing force behind legendary electric guitar designer Leo Fender’s phenomenal success during his company’s first two decades, has died. He was 91. Randall, one ...