Interest in women’s sports is growing. Here’s how some women-owned companies are responding

Laura Youngson has made a significant impact by addressing inequality in sports for women and girls.
Sports Business Journal

Women’s sports sponsorships: Changing the game

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Study reveals women sports fans remain overlooked, despite growing economic power

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Wilka’s: NYC’s first women’s sports bar celebrates female athletes

The idea may have originated in Portland, Oregon, with a female-centric sports bar called The Sports Bra. And now New York ...

M&C Saatchi Buys the Women's Sports Group

M&C Saatchi said it bought the Women's Sports Group, an advisory and media rights consultancy firm, for an undisclosed sum. The U.K. advertising company said Tuesday that the deal is aligned with its ...