When Lorenzo started FoG, he wanted to create luxury streetwear that spoke to his unique perspective and experience. He ...

Lorenzo speaks loudly but lives quietly. His Fear of God label doesn’t have any stores and does very little advertising. He doesn't follow the fashion industry’s traditional calendar, instead ...

Jerry Lorenzo thinks his new Adidas sneakers are perfect—almost. “With the first couple of shoes,” he says, “we didn't land all the way there.” The Fear of God founder is sitting at a long wooden ...