US men’s and women’s basketball’s elite NBA and WNBA competitions have announced a new partnership with luxury clothing brand Fear of God. The multi-year deal will see Fear of God create ...

Taking to Instagram to criticize adidas on reducing access to his website and Jerry Lorenzo for copying his work.

The sub-brand from Fear of God, founded by Jerry Lorenzo, is the first word in accessible but premium streetwear, focusing on comfort and a stylish cut. Lorenzo’s best work is with his mainline Fear ...

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing line has a cult-like following, including ...

In 2018, he established Essentials, a subsidiary of Fear of God brand, that has been worn by several A-list celebrities as a testament to his creative influence. Lorenzo’s latest creation ...

The Fear of God brand, while perhaps not well-known in sports circles, has international hype and is perceived to possibly be something like the next Yeezy brand. With the social media buzz ...